Content Syndication: What is It all About?
When an authority or popular site relevant to your niche features an article, post or just any other type of content on your blog, this is known as content syndication. SEO Phoenix presents an excellent analogy that provides more insight to this as we compare a local journalist to well-known news outlets.
“For majority of the local journalists, the local township inhabitants are mostly the people who read your stories. Nothing is absolutely wrong with this, and of course, one can make a good career in this manner. But, right now and repeatedly, it is possible for you to create a captivating story that nationals can place a spotlight on. Subsequently, your content becomes quoted on CNN or even The New York Times”.
The kind of exposure described above can stimulate larger gigs as well as larger paychecks when you eventually begin to write stories for these bigger outlets on request. This explains the journalism aspect of content syndication.
Now, let’s relate this to your blog, which is seen as the local publication, while the bigger outlets could be sites like Techcrunch, ReadWriteWeb, or Mashable – just any well-known site in your niche with thousands or hundreds of audience. Once you are able to get your articles into the feeds of these big sites, then you can be sure to go the length and breadth of the earth as a blogger. But the question is, how would you be able to get in front of these big sites and what are the methods you can leverage to achieve this feat? In the meantime, let’s look at the benefits that come with content syndication.
What Are the Benefits of Content Syndication?
Some people have different opinions about content syndication. One of those opinions is that content syndication is seen as duplicate content by Google and would attract penalty. The truth is, this does not apply any longer, as long as there is a link that directs to the Google bots back to the original source of the article. Also, another group says content syndication doesn’t generate traffic to a website. This also is not logical since the link directs traffic back to your site.
Really, there are only minimal disadvantages of content syndication. On the other hand, the benefits are so many and would include boosting traffic to your site, exposure of your brand to an all fresh audience, building a reputation as an authority in your niche, generating quality links, and improving your ranking on search result pages.
So, How Do You Syndicate Your Blog?
It all sounds great, isn’t it? Sure it does. But, in what way precisely can you achieve content syndication?
Tip 1: Set Up a Strategy for Your Content Syndication
The key to successful content syndication is planning. You need to put a strategy in place for your content syndication. Such plan will basically focus on two key areas; your target audience and your goals. And of course, your goals come first. Your goals may include driving traffic back to your site, increasing brand awareness, or keeping your fans updated on your brands. Then, identify your target audience and where they congregate often.
Tip 2: Pay Attention to Your Title
You need to make the titles of your articles attention-getting, short and to the point. Don’t forget to integrate your keywords into the title. Get controversial sometimes, and don’t fail to deliver the message that the title portrays in the entire content.
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